Delsugo
Junior Design Studio II
2024
Delsugo explores a real gap I noticed in the market: people with sensitive digestion often feel stuck choosing between flavor and comfort. I focused on how someone might feel opening this at home, reading the ingredients with less anxiety, and tasting without worry. I also explored a pop-up restaurant concept and a social strategy as ways of thinking about community. Rather than just selling a product, I was curious about creating a space where people with digestive sensitivities might feel included and understood.
I wanted to design a brand that questions whether the choice between flavor and digestion needs to exist. The packaging design became a way to experiment with transparency, keeping it clean and minimal to reflect what’s actually in the jar.
Pop-Up Event
For the product launch, I designed a pop-up restaurant experience inside a grocery store. A live chef prepares pasta dishes so people can taste the sauce and feel confident about it. The design work included custom event materials, recipe cards, takeaway counters, and signage, all designed to feel cohesive and intentional.
Campaign
The “Made With You In Mind” campaign explores how to communicate one of the brand’s core promises through social media and billboard design. Rather than listing ingredients clinically, I wanted the messaging to feel personal, acknowledging that someone choosing this sauce is making a deliberate choice about their own comfort. The visual language stays elegant and minimal, but the copy shifts to speak directly to that person’s needs.
Instagram Ad
Produced an Instagram ad in Adobe After Effects to promote the launch of a new sauce. The video translated the brand’s visual identity into motion, aiming to increase awareness and drive audience engagement on social media.
